Sugarcoat

Branding, lookbook and packaging 
for a fashion designer

“I wanted to create a collection of just coats, one-of-a-kind coats, to make people that wear one feel unique. The clash of prints represent the chaos on the outside. But the chaos is sugarcoated by the mix use of bright colors and whimsical prints on the lining. We’re all a bit chaotic - we might as well sugarcoat it a little.” — Ipek Kosem

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Date: January 2019 | Client: Ipek Kosem
Creative direction and design by Orgut Cayli


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