Creative Rebel with a Strategic Mindset
Örgüt Çaylı is an independent creative director based in Istanbul, working across branding, advertising, design, and visual communication. With more than 25 years of experience across agencies such as Leo Burnett, JWT, Publicis, and McCann Erickson, he has created work for global brands while building a practice shaped by strategic clarity, visual precision, and a constant search for ideas that leave a mark.
Now, through orgutcayli.com, his work brings together creative direction, brand thinking, storytelling, and AI-driven exploration to build identities, campaigns, and visual worlds with character, intent, and staying power. The result is work designed not only to be visible, but meaningful, memorable, and difficult to ignore.
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“For me, creativity is not the outcome. It’s the starting point. I look for ideas that break the mold and forms that make them matter. Technology is not just a tool. It is a collaborator. Brands shouldn’t just be visible. They should also be meaningful.
Strategy gives bold ideas direction. Design gives them shape. Storytelling gives them presence. I am fueled by tradition, driven by the future. The codes may change. The ideas stay.”
Selected Clients
Specialties
Creative Direction, Consultancy, Concept Development,
Art Direction, Advertising, Graphic Design, Brand Identity,
Typography, Illustration, Photography
Education
Istanbul Bilgi University
MA, Visual Communication Design
Istanbul, Turkey
Marmara University
BA, Communication & Advertising
Istanbul, Turkey
Career Highlights
Mar 2011 – Present
orgutcayli.com
Creative Director / Designer
Istanbul, Turkey
Sep 2018 – OCT 2019
Storm
Founder / Creative Director
Istanbul, Turkey
Nov 2013 – Sep 2014
I Mean It
Creative Director
Istanbul, Turkey
Apr 2012 – July 2012
Manajans / JWT
Creative Group Head
Istanbul, Turkey
Dec 2009 – Feb 2011
McCann Erickson
Creative Group Head
Istanbul, Turkey
Jun 2009 – Oct 2009
Leo Burnett
Senior Art Director
Istanbul, Turkey
Feb 2004 – Jun 2009
Publicis Yorum
Senior Art Director
Istanbul, Turkey
Sep 2001 – Jan 2004
Penajans D’Arcy
Art Director
Istanbul, Turkey
Recognition
European Design Awards
May 2009
Silver Best Corporate Illustration | Blank Handbook
Crystal Apple Awards
Jun 2011
Third Place Best in Print, Drinks | Tekirdağ Rakısı
Jun 2010
Crystal Apple Best Use Of Integrated Media | Gnctrkcll
Jun 2010
Crystal Apple Insurance & Financial Services TVC | Groupama
Jun 2010
Second Place Integrated Campaign | Gnçtrkcll
Jun 2010
Second Place Information Technologies TV Campaign | Gnçtrkcll
Effie Awards
Mar 2011
Silver Information Technologies | Gnçtrkcll
Kırmızı Best In Print Awards
Feb 2005
Best In Print | Renault Modus
Feb 2005
Best In Print Campaign (Finalist) | Renault Modus
Turkish Society of Graphic Designers
Nov 2016
35th Exhibition
Jury Member
Jun 2010
29th Exhibition
Achievement (Website) | Milk Island
May 2009
28th Exhibition
Achievement (Typography) | Türk Telekom 444
Jan 2004
23rd Exhibition
Achievement (Book) | New York Subway
Jan 2004
23rd Exhibition
Achievement (Poster) | Istanbul Saydam Günleri
European Excellence Awards
Dec 2009
Finalist (x2) | Türk Telekom Jettvel
Mediacat Out of Home Awards
(now part of Felis Awards)
Apr 2010
Best Illustration | Türk Telekom 444
Digital Age Awards
Oct 2010
The Big Award | Gnçtrkcll
Oct 2010
Best Integrated Digital Campaign | Gnçtrkcll
Behance Featured
Featured 17 times across Best of Behance, Graphic Design, Advertising, Motion, UI/UX, Product Design, Illustrator and Wacom galleries.
Selected Press
CNET
Website, USA
Mashable
Website, USA
Gizmodo
Website, USA
Engadget
Website, USA
Eye
Quarterly Magazine, UK
The Village Voice
Weekly Magazine, USA
L’Express
Magazine, France
Courrier International
Weekly Newspaper, France
ZDF
TV Channel, Germany
The Dieline
Website, USA
Étapes:
Bi-Monthly Magazine, France
Fubiz
Website, France
Abduzeedo
Website, Brasil
Talks & Guest Lectures
Invited talks and guest lectures on creativity, design, and professional practice, including brief-based student exercises and group critiques.
Marmara University
Faculty of Fine Arts, Graphic Design Department
Istanbul, Turkey
Istanbul Bilgi University
Faculty of Communication, Advertising Department
Istanbul, Turkey
Istanbul Bilgi University
Faculty of Communication, Visual Communication Design Department
Istanbul, Turkey
Yeditepe University
Faculty of Fine Arts, Graphic Design Department
Istanbul, Turkey
Galatasaray University
Faculty of Communication
Istanbul, Turkey
CoTalks by CoBAC
Istanbul, Turkey
Ankara Design Week
Ankara, Turkey
Graada National Graphic Design Days
Çukurova University, Faculty of Fine Arts, Graphic Design Department
Adana, Turkey