1. Headline (Tattoo): Scratch & Win
(Scratch also means ‘Engrave’ in Turkish)
Sub-head: Only those ads proven to be effective
and brands engraved in our hearts win an Effie!
2. Headline (Forehead): Scratch & Win
(Scratch also means ‘Engrave’ in Turkish)
Sub-head: Only those ads proven to be effective
and brands engraved in our minds win an Effie!
3. Headline (Stiches): Scratch & Win
(Scratch also means ‘Carve’ in Turkish)
Sub-head: Only those ads proven to be effective
and brands carved in our hearts win an Effie!
4. Headline (Hair): Scratch & Win
(Scratch also means ‘shave’ in Turkish)
Sub-head: Only those ads proven to be effective
and brands engraved in our minds win an Effie!
Print campaign for Effie Awards Turkey
Date: 2007 | Agency: Publicis Yorum
Client: Turkish Association of Advertising Agencies,
Turkish Association of Advertisers
Art director: Orgut Cayli
Copywriter: Zeynep Evgin
Photography: Emre Dogru
Effie awards creative ideas whose effect
has been measured in the market.
Ideas are evaluated together with the
research, strategy, marketing, design
and implementation.
