1 Headline (Tattoo) Scratch & Win 
(Scratch also means ‘Engrave’ in Turkish)
Sub-head Only those ads proven to be effective
and brands engraved in our hearts win an Effie!

2 Headline (Forehead) Scratch & Win 
(Scratch also means ‘Engrave’ in Turkish)
Sub-head Only those ads proven to be effective
and brands engraved in our minds win an Effie!

3 Headline (Stiches) Scratch & Win 
(Scratch also means ‘Carve’ in Turkish)
Sub-head Only those ads proven to be effective
and brands carved in our hearts win an Effie!

4 Headline (Hair) Scratch & Win 
(Scratch also means ‘shave’ in Turkish)
Sub-head Only those ads proven to be effective
and brands engraved in our minds win an Effie!
Effie Awards
Print campaign for Effie Awards Turkey
Date: 2007 | Agency: Publicis Yorum
Client: Turkish Association of Advertising Agencies,
Turkish Association of Advertisers
Art director: Orgut Cayli
Copywriter: Zeynep Evgin
Photography: Emre Dogru


Effie awards creative ideas whose effect 
has been measured in the market.
Ideas are evaluated together with the
research, strategy, marketing, design
and implementation.

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