1. Headline (Tattoo): Scratch & Win 
(Scratch also means ‘Engrave’ in Turkish)
Sub-head: Only those ads proven to be effective
and brands engraved in our hearts win an Effie!

2. Headline (Forehead): Scratch & Win 
(Scratch also means ‘Engrave’ in Turkish)
Sub-head: Only those ads proven to be effective
and brands engraved in our minds win an Effie!

3. Headline (Stiches): Scratch & Win 
(Scratch also means ‘Carve’ in Turkish)
Sub-head: Only those ads proven to be effective
and brands carved in our hearts win an Effie!

4. Headline (Hair): Scratch & Win 
(Scratch also means ‘shave’ in Turkish)
Sub-head: Only those ads proven to be effective
and brands engraved in our minds win an Effie!


Print campaign for Effie Awards Turkey
Date: 2007 | Agency: Publicis Yorum
Client: Turkish Association of Advertising Agencies,
Turkish Association of Advertisers
Art director: Orgut Cayli
Copywriter: Zeynep Evgin
Photography: Emre Dogru


Effie awards creative ideas whose effect 
has been measured in the market.
Ideas are evaluated together with the
research, strategy, marketing, design
and implementation.


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