Effie Awards

Print ads for Effie Turkey

2007
Advertising, Art Direction, Photography

Headline(Tattoo): Scratch n’Win
(Scratch also means ‘Engrave’ in Turkish)
Sub-head: Only those ads proven to be effective and
brands engraved in our hearts win an Effie!

Headline (Forehead): Scratch n’Win
(Scratch also means ‘Engrave’ in Turkish)
Sub-head: Only those ads proven to be effective and
brands engraved in our minds win an Effie!

Headline (Stitches): Scratch n’Win
(Scratch also means ‘Carve’ in Turkish)
Sub-head: Only those ads proven to be effective and
brands carved in our hearts win an Effie!

Headline (Hair): Scratch n’Win
(Scratch also means ‘shave’ in Turkish)
Sub-head: Only those ads proven to be effective and
brands engraved in our minds win an Effie!
Print campaign for Effie Awards Turkey 2007 
Agency: Publicis Yorum
Client: Turkish Association of Advertising Agencies,
Turkish Association of Advertisers
Art director: Orgut Cayli
Copywriter: Zeynep Evgin
Photography: Emre Dogru (20 ML) 
Retouch: Cem Erdogan (Diagonal)

Effie awards creative ideas whose effect 
has been measured in the market.
Ideas are evaluated together with the research, strategy,
marketing, design and implementation.

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